Why Some Homes Take Longer to Sell – and What You Can Do About It

Why Some Homes Take Longer to Sell – and What You Can Do About It

Selling a home isn’t always a quick process. While some properties fly off the market, others take a little longer to find the right buyer. If your home has been sitting unsold for a while, don’t panic – there are usually a few key reasons why, and more importantly, some simple solutions to turn things around.

1. The Price Might Need a Tweak

Buyers these days are savvy. They compare prices, analyse market trends, and scroll through endless listings before making a move. If your home is priced just slightly above similar properties, it could be putting buyers off before they even book a viewing. A small price adjustment (not necessarily a drastic drop!) can often spark new interest.

2. The Marketing Might Need a Boost

First impressions matter, especially online. If your listing photos aren’t showcasing your home at its absolute best, or if the description lacks a bit of sparkle, potential buyers might be skipping over it. Refreshing your photos, adding a virtual tour, or tweaking the wording can make a big difference.

3. The Right Buyers Might Not Be Seeing It

Sometimes, it’s not about the property itself but how it’s being marketed. Is it reaching the right audience? A change in strategy – such as targeting a different buyer demographic, exploring social media advertising, or even tweaking the Rightmove listing – can put your home in front of fresh eyes.

4. There Could Be a ‘Hidden’ Issue

If you’ve had viewings but no offers, it’s worth considering feedback. Are buyers mentioning the same concerns? It could be something as simple as a small repair that’s putting them off, or something more subtle like a cluttered layout making rooms feel smaller than they are. A quick tweak here and there can work wonders.

5. The Market May Have Shifted

The property market moves in cycles. If interest rates, buyer demand, or local trends have changed, this could be slowing things down. In this case, a fresh strategy – like adjusting your expectations slightly or adding a new incentive for buyers – might help.

What Can You Do Next?

If your home has been on the market for a while, don’t lose hope! A fresh set of eyes can often spot opportunities to improve things. We’d be happy to offer a free Property Progress visit to give you an honest, no-pressure review of what might be holding your sale back – and what to do next.

Give us a call, and let’s get your sale moving!